Liquor Factory Has Big Move on Tap

Sparta store plans to relocate to 10,000-square-foot location formerly occupied by lumber site.

The Liquor Factory plans to open its new 10,000-square-foot showroom in Sparta by summer, following the purchase of the former Stroeber’s Lumber site on Woodport Road, just down the road from its present location.

Liquor Factory spokesman Bill Tobin said the company will be able to expand beyond its current 2,500-square-foot store and offer a wider variety of wines, liquors and beers.

The vacant space will be renovated to revel wider aisles and 27, 30-door coolers for product display. There will also be additional parking, he said.

“We will add a growler station and customers will be able to use shopping carts, which they have been requesting,” Tobin said.

A growler is a refillable container for beer.

The new store will create space for more specialty wines and craft beers that are becoming popular, he said.

“Business is good and we need the space,” Tobin said.

Sparta Township Manager David Troust said the company will need approval from the state Alcoholic Beverage Control Commission to relocate its liquor license from the current Theatre Center site to the new space on Woodport Road.

The Liquor Factory will also have to bring its renovation plans before the township planning board, Troust said.

The Liquor Factory also operates stores in Hopatcong, Newton and Jefferson. Those shops will not be affected by the Sparta move, Tobin said.

Rowley Lumber, a company that dates back to 1923, began Sparta operations on Woodport Road in 1994. Stroeber Lumber purchased Rowley in 2006, and discontinued the Sparta store a few years later.

BeachBum January 14, 2013 at 01:51 PM
Smart move - business will thrive in this location


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